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GDPR: Why It Is So Important To Manage The Data You Collect Correctly

Posted by Nicky Hawkins on Jan 11, 2019 3:12:43 PM


Why It Is So Important To Manage The Data You Collect Correctly-2


The collection, storage and use of customer data has changed significantly since the introduction of the General Data Protection Regulation (GDPR) in all EU member states in May 2018. The GDPR was developed to help countries across Europe to take advantage of the digital environment without short-changing customers. Companies that are impacted by the regulations need to understand the price of non-compliance and how the regulations impact data collection.

What The GDPR Governs

The GDPR expands on the old national data regulation frameworks that companies had been using such as UK’s Data Protection Act (1998). The new framework gives more power to customers when it comes to how personal data is collected, used and stored. Compliance with the GDPR requires enterprises to get consent from users before they can collect and use their information. Customers must be well educated to grant the required permission. Users also have the right to revoke consent. GDPR ensures that businesses don’t sell customer information without explicit consent from the individuals concerned.

Who It Is For

The GDPR is designed for enterprises that operate in the EU, and those that deal with clients in the EU. It means that the regulation spreads far beyond Europe and will be applicable to UK companies who do business in Europe even if it loses legal force following Brexit. In this digital age, a majority of global business operations have some dealings with businesses or customers in the EU.

Even a small online shop that potentially sells merchandise to customers in the EU has to comply with the GDPR as much as a multinational corporation. The GDPR categorises data handlers into controllers and processors, and an organisation should know where it falls for proper implementation.

What The GDPR Means For Data Collection

Photos, email addresses and names are some of the many personal details that businesses have to handle with care under GDPR. A company has to first understand which data the GDPR classifies as private because it extends to information such as IP addresses and biometrics. Enterprises must ensure that their websites and other data collection points have the correct measures in place to protect customer data. The GDPR requires businesses to incorporate data safeguards into their offerings from the development stage.

With the increasing security threats that customers have to face when they give their data to companies, it was imperative to evaluate the safety protocols that businesses provide. Data handlers have a duty to process customer information legally, transparently, and for a specific purpose.

According to the GDPR, when data security has been compromised, for instance, in a hack, customers have the right to know about it. The company is also required to report to the relevant bodies promptly to give them opportunities to minimise damage.

The Right Software For GDPR Compliance

Enterprises need the right kind of help to guarantee GDPR compliance. Part of the software solutions that Clearview provides includes data discovery and management tools, which makes it easier to keep an eye on data assets. With a company’s information in a central hub, managers have a less challenging time taking inventory of the data they have collected and can easily check if it meets GDPR compliance standards. To arrange a free software demonstration, please call 0845 519 7662 to speak with our technical sales team.

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Topics: GDPR/Data compliance

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