How to set goals and objectives
Achievements come from good planning, which is why it’s important to set clear objectives and realistic goals. Slow and steady wins the race, so it’s important to take your time and carefully plan from beginning to end, for a smooth and successful journey to your goal.
- Define your vision – know where you are heading and where you want to be. Without a clear target in sight, aims can become confused, which leads to poor goal setting. Pinpointing an end picture helps ensure that every step leads the way to the goal.
- Define your mission – recognise what you need to do to reach your goal. Go into detail and draw out every step; recognise that the journey is as important as the end goal. Visualising the process helps motivate and encourage, thereby pushing you one step closer to your goal.
- Define your values – think about what is important to you and your business on a personal, social, ethical level. Your goals should reflect your own values, so defining your values early on will keep you on track for goals and objectives that really represent you and your business.
- Consider external factors – en route to a specific goal, it’s easy to go off track if outside factors are ignored. Think about legal barriers and technological factors. Think about the current political and social climate. The outside world can be a help or a hindrance in the process of achieving your goals and objectives.
- Complete a SWOT analysis – identifying your Strengths, Weaknesses, Opportunities, and Threats is the final step in setting your goals and objectives. If you are confident about where you easily succeed, and aware of where you may fail, it will be easier to foresee any potential problems, and know how to navigate them.
- Set your goals and objectives – consider whether your goals are appropriate, realistic and positive, and decide on a method to measure your success. For this, you can use the SMART method:
- Specific: what, why, which, where, who?
- Measurable: how much? How many?
- Achievable: How will I achieve this? Is this realistic?
- Relevant: Is this important? Is this timeworthy?
- Time: How long will this take? What can I achieve today, tomorrow, and next week?
Stick to these attributes, and you’ll achieve focus and clarity on what you want to achieve. You are now ready to set clear goals and objectives!
Once this step is completed the next stage you need to move onto is project management.