Big data is invaluable to businesses, and any company that is not taking advantage of it is losing out on many opportunities. The availability of information about everything and anything facilitates decision making processes in different capacities. However, data requires careful collection, analysis and interpretation if it is to mean anything. Commercial enterprises need data management systems to maximise the full potential of big data. At Clearview, we offer data management as one of our software solutions because we understand the need for efficiency when dealing with data. Several other reasons justify investing in data management software (DMS) in 2019.